Vale

Senior Art Director,
Visual Designer &
Framer Expert

Creativity doesn't happen for me according to a plan, but is the result of observation and curiosity.

Minimalistic, precise, and with a preference for simplicity, I implement designs that not only impress aesthetically but also functionally. My love for detail drives me – ensuring that every project becomes a unique piece. Especially when working with Framer, I have the freedom to control the entire process from prototype to completion myself – no compromises, no waiting for others. There is nothing better than having control over the entire process, and that is what motivates me.

Vale Florea
Vale Florea

1/3

Design

My style? Minimalistic, but always with a wink. I focus on precision and simplicity to create designs that are intuitive and clear. Unnecessary complexity is not my thing – I prefer to gently guide the user through the experience without overwhelming them. My love for detail ensures that everything is exactly in the right place.

2/3

Experience

In my projects, I combine technical know-how with creative precision. From interactive websites to motion design and custom solutions – every challenge is a new opportunity for me to develop creative and functional designs. I enjoy delving into details and finding innovative approaches that are convincing both visually and technologically.

2/3

Experience

In my projects, I combine technical know-how with creative precision. From interactive websites to motion design and custom solutions – every challenge is a new opportunity for me to develop creative and functional designs. I enjoy delving into details and finding innovative approaches that are convincing both visually and technologically.

2/3

Experience

In my projects, I combine technical know-how with creative precision. From interactive websites to motion design and custom solutions – every challenge is a new opportunity for me to develop creative and functional designs. I enjoy delving into details and finding innovative approaches that are convincing both visually and technologically.

3/3

Framer

Framer is more than just a tool for me – it’s a complete playground. From prototyping to the final website, I can design everything in one environment. What I love about it? That I can control my own process and have never hit any limits. It’s always exciting to discover new features and integrate them directly into my workflow. And the best part: I don’t need external developers to implement my ideas.

3/3

Framer

Framer is more than just a tool for me – it’s a complete playground. From prototyping to the final website, I can design everything in one environment. What I love about it? That I can control my own process and have never hit any limits. It’s always exciting to discover new features and integrate them directly into my workflow. And the best part: I don’t need external developers to implement my ideas.

3/3

Framer

Framer is more than just a tool for me – it’s a complete playground. From prototyping to the final website, I can design everything in one environment. What I love about it? That I can control my own process and have never hit any limits. It’s always exciting to discover new features and integrate them directly into my workflow. And the best part: I don’t need external developers to implement my ideas.

Brand and agency experience

I have the privilege of having worked with some of the largest Swiss agencies, including Publicis Modem, Contexta, Goldbach Interactive, and currently Infel.

These stations have not only given me valuable insights into the world of brands but have also shown how technology and design can create great things together. Thanks to my further stations at Polyconsult, Isuntu, and Co., I have developed a deep understanding of brand experiences that go far beyond beautiful images.

A small selection of my works

A small selection of my works

Rey-Allround
Rey-Allround
Rey-Allround
Rey-Allround

Corporate Website

2024

Rey Allround

infel, Biel

Corporate Website

2024

Rey Allround

infel, Biel

Corporate Website

2024

Rey Allround

infel, Biel

Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen
Swisslos - Lassen Sie es krachen

Landing page, campaign, 3D visuals, screen design

2012

Swisslos «Lassen Sie es krachen.»

Contexta, Bern

Landing page, campaign, 3D visuals, screen design

2012

Swisslos «Lassen Sie es krachen.»

Contexta, Bern

Landing page, campaign, 3D visuals, screen design

2012

Swisslos «Lassen Sie es krachen.»

Contexta, Bern

Corporate Website, Shop

2018

bold cycles

cubegrafik/neofluxe, Biel

Corporate Website, Shop

2018

bold cycles

cubegrafik/neofluxe, Biel

Corporate Website, Shop

2018

bold cycles

cubegrafik/neofluxe, Biel

bold cycles - Corporate Website
bold cycles - Corporate Website
bold cycles - Corporate Website
bold cycles - Corporate Website

Good design is as little design as possible.

– Dieter Rams

McDonalds - AskMcDo
McDonalds - AskMcDo
McDonalds - AskMcDo
McDonalds - AskMcDo

Landing page, campaign, idea & concept

2015

McDonald's «AskMcDo»

Goldbach Interactive, Zurich

Landing page, campaign, idea & concept

2015

McDonald's «AskMcDo»

Goldbach Interactive, Zurich

Landing page, campaign, idea & concept

2015

McDonald's «AskMcDo»

Goldbach Interactive, Zurich

Swiss - Fly to your friends
Swiss - Fly to your friends

Facebook campaign, design

2011

Swiss «Fly to your friends»

Isuntu, Zurich

Swiss - Fly to your friends

Facebook campaign, design

2011

Swiss «Fly to your friends»

Isuntu, Zurich

Swiss - Fly to your friends

Facebook campaign, design

2011

Swiss «Fly to your friends»

Isuntu, Zurich

Orange - Caprices Vintage Video Contest
Orange - Caprices Vintage Video Contest

Facebook campaign, design

2011

Orange «Caprices Vintage Video Contest»

Isuntu, Zurich

Orange - Caprices Vintage Video Contest

Facebook campaign, design

2011

Orange «Caprices Vintage Video Contest»

Isuntu, Zurich

Orange - Caprices Vintage Video Contest

Facebook campaign, design

2011

Orange «Caprices Vintage Video Contest»

Isuntu, Zurich

Appenzeller - Die längste Bank der Welt
Appenzeller - Die längste Bank der Welt

Contexta, Bern

Appenzeller - Die längste Bank der Welt

Contexta, Bern

Appenzeller - Die längste Bank der Welt

Contexta, Bern

Toyota - Schwing- und Älplerfest 2013
Toyota - Schwing- und Älplerfest 2013

Facebook campaign, design

2013

Toyota «Schwing- und Älplerfest 2013»

Goldbach Interactive, Zurich

Toyota - Schwing- und Älplerfest 2013

Facebook campaign, design

2013

Toyota «Schwing- und Älplerfest 2013»

Goldbach Interactive, Zurich

Toyota - Schwing- und Älplerfest 2013

Facebook campaign, design

2013

Toyota «Schwing- und Älplerfest 2013»

Goldbach Interactive, Zurich

Mobile App, Landing page, TV Spots, Teaser/Trailer

2010

MTV Mobile «Alles meins!»

Isuntu, Zurich

Mobile App, Landing Page, TV Spots, Teaser/Trailer, Motion Design

2010

MTV Mobile «Alles meins!»

Isuntu, Zurich

Mobile App, Landing page, TV Spots, Teaser/Trailer

2010

MTV Mobile «Alles meins!»

Isuntu, Zurich

MTV Mobile - Alles meins!
MTV Mobile - Alles meins!
MTV Mobile - Alles meins!
MTV Mobile - Alles meins!
hystrix medical - Corporate Website
hystrix medical - Corporate Website
hystrix medical - Corporate Website
hystrix medical - Corporate Website

Corporate Website, Shop

2019

hystrix medical

cubegrafik/neofluxe, Biel

Corporate Website, Shop

2019

hystrix medical

cubegrafik/neofluxe, Biel

Corporate Website, Shop

2019

hystrix medical

cubegrafik/neofluxe, Biel

Design is not just what it looks like & feels like. Design is how it works.

– Steve Jobs

Held/ecover - Das Orakel der Weisen
Held/ecover - Das Orakel der Weisen
Held/ecover - Das Orakel der Weisen
Held/ecover - Das Orakel der Weisen

Microsite, campaign, screen design

2013

Held/ecover «Das Orakel der Weisen»

Goldbach Interactive, Zurich

Microsite, campaign, screen design

2013

Held/ecover «Das Orakel der Weisen»

Goldbach Interactive, Zurich

Microsite, campaign, screen design

2013

Held/ecover «Das Orakel der Weisen»

Goldbach Interactive, Zurich

PostFinance - Musik-Experte
PostFinance - Musik-Experte

Quiz, Campaign, Design

2011

PostFinance «Musik-Experte»

Publicis Modem, Zurich

PostFinance - Musik-Experte

Quiz, Campaign, Design

2011

PostFinance «Musik-Experte»

Publicis Modem, Zurich

PostFinance - Musik-Experte

Quiz, Campaign, Design

2011

PostFinance «Musik-Experte»

Publicis Modem, Zurich

Quiz, Campaign, Design, Motion design

2011

PostFinance «Lounge 2011»

Isuntu, Zurich

Quiz, Campaign, Design, Motion design

2011

PostFinance «Lounge 2011»

Isuntu, Zurich

Quiz, Campaign, Design, Motion design

2011

PostFinance «Lounge 2011»

Isuntu, Zurich

Landing page, campaign, design

2013

Engadin/St. Moritz «Goldener Herbst»

Isuntu, Zurich

Landing page, campaign, design

2013

Engadin/St. Moritz «Goldener Herbst»

Isuntu, Zurich

Landing page, campaign, design

2013

Engadin/St. Moritz «Goldener Herbst»

Isuntu, Zurich

Engadin St. Moritz - Goldener Herbst
Engadin St. Moritz - Goldener Herbst
Engadin St. Moritz - Goldener Herbst
Engadin St. Moritz - Goldener Herbst
Feldschlösschen - Facebook Ads
Feldschlösschen - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Feldschlösschen

Goldbach Interactive, Zurich

Feldschlösschen - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Feldschlösschen

Goldbach Interactive, Zurich

Feldschlösschen - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Feldschlösschen

Goldbach Interactive, Zurich

Nivea - Facebook Ads
Nivea - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Nivea

Goldbach Interactive, Zurich

Nivea - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Nivea

Goldbach Interactive, Zurich

Nivea - Facebook Ads

Facebook Ads, Posts, Visuals

2011

Nivea

Goldbach Interactive, Zurich

Motiondesign

2022

Berner KMU «Gang ga wähle»

business4you, Biel

Motiondesign

2022

Berner KMU «Gang ga wähle»

business4you, Biel

Motiondesign

2022

Berner KMU «Gang ga wähle»

business4you, Biel

Brands

Im Laufe meiner Karriere durfte ich für eine Vielzahl von Marken kreative Lösungen entwickeln. Die Logos unten stehen für Unternehmen, die ich mit meinen Designs unterstützen konnte – jede Marke mit ihrer eigenen Geschichte und Herausforderung.

Brand Logos
Brand Logos
Brand Logos

Freie
Arbeiten

Freie
Arbeiten

Throughout my career, I have had the opportunity to develop creative solutions for a variety of brands. The logos below represent companies that I have been able to support with my designs – each brand with its own story and challenge.

3D Grafik - Bahnhof
3D Grafik - Bahnhof
3D Grafik - Bahnhof
3D Grafik - Bahnhof
3D Grafik - Planet
3D Grafik - Planet
3D Grafik - Planet
3D Grafik - Planet
3D Grafik - Insel
3D Grafik - Insel
3D Grafik - Insel
3D Grafik - Insel
2D Grafik - Autos
2D Grafik - Autos
2D Grafik - Autos
2D Grafik - Autos
3D Grafik - Texaco Gasstation
3D Grafik - Texaco Gasstation
3D Grafik - Texaco Gasstation
3D Grafik - Texaco Gasstation
Iconpack
Iconpack
Iconpack
Iconpack
3D Grafik - Haus Sattler
3D Grafik - Haus Sattler
3D Grafik - Haus Sattler
3D Grafik - Haus Sattler
1969-ford-torino-talladega-17-david-pearson
1969-ford-torino-talladega-17-david-pearson
1969-ford-torino-talladega-17-david-pearson
1969-ford-torino-talladega-17-david-pearson
1969-ford-torino-talladega-43-richard-petty
1969-ford-torino-talladega-43-richard-petty
1969-ford-torino-talladega-43-richard-petty
1969-ford-torino-talladega-43-richard-petty
1969-ford-torino-talladega-11-aj-foyt
1969-ford-torino-talladega-11-aj-foyt
1969-ford-torino-talladega-11-aj-foyt
1969-ford-torino-talladega-11-aj-foyt
1969-ford-torino-talladega-12-bobby-allison
1969-ford-torino-talladega-12-bobby-allison
1969-ford-torino-talladega-12-bobby-allison
1969-ford-torino-talladega-12-bobby-allison
1969-ford-torino-talladega-27-donnie-allison
1969-ford-torino-talladega-27-donnie-allison
1969-ford-torino-talladega-27-donnie-allison
1969-ford-torino-talladega-27-donnie-allison
1969-ford-torino-talladega-98-jim-robbins
1969-ford-torino-talladega-98-jim-robbins
1969-ford-torino-talladega-98-jim-robbins
1969-ford-torino-talladega-98-jim-robbins

This is the end

This is the end

And thats it. If you have read this far, you definitely deserve a coffee!

And thats it. If you have read this far, you definitely deserve a coffee!

And thats it. If you have read this far, you definitely deserve a coffee!

– Vale Florea

in love

in love

with design, 3d design, motion graphics, pinterest, framer, campaigns, my clients, new technologies, virtual reality, artificial intelligence, branding, ux/ui design, digital storytelling, typography, collaborative projects, personal growth, prototyping, creative freedom, augmented reality, simplicity, minimalism, pixel perfection

with design, 3d design, motion graphics, pinterest, framer, campaigns, my clients, new technologies, virtual reality, artificial intelligence, branding, ux/ui design, digital storytelling, typography, collaborative projects, personal growth, prototyping, creative freedom, augmented reality, simplicity, minimalism, pixel perfection

Vale Florea

J.-Verresiussstrasse 14, 2502 Biel

Vale Florea

J.-Verresiussstrasse 14, 2502 Biel

Vale Florea

J.-Verresiussstrasse 14, 2502 Biel

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