Senior Art Director,
Visual Designer &
Framer Expert
Creativity doesn't happen for me according to a plan, but is the result of observation and curiosity.
Minimalistic, precise, and with a preference for simplicity, I implement designs that not only impress aesthetically but also functionally. My love for detail drives me – ensuring that every project becomes a unique piece. Especially when working with Framer, I have the freedom to control the entire process from prototype to completion myself – no compromises, no waiting for others. There is nothing better than having control over the entire process, and that is what motivates me.
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Design
My style? Minimalistic, but always with a wink. I focus on precision and simplicity to create designs that are intuitive and clear. Unnecessary complexity is not my thing – I prefer to gently guide the user through the experience without overwhelming them. My love for detail ensures that everything is exactly in the right place.
Brand and agency experience
I have the privilege of having worked with some of the largest Swiss agencies, including Publicis Modem, Contexta, Goldbach Interactive, and currently Infel.
These stations have not only given me valuable insights into the world of brands but have also shown how technology and design can create great things together. Thanks to my further stations at Polyconsult, Isuntu, and Co., I have developed a deep understanding of brand experiences that go far beyond beautiful images.
Good design is as little design as possible.
– Dieter Rams
Design is not just what it looks like & feels like. Design is how it works.
– Steve Jobs
Brands
Im Laufe meiner Karriere durfte ich für eine Vielzahl von Marken kreative Lösungen entwickeln. Die Logos unten stehen für Unternehmen, die ich mit meinen Designs unterstützen konnte – jede Marke mit ihrer eigenen Geschichte und Herausforderung.
Throughout my career, I have had the opportunity to develop creative solutions for a variety of brands. The logos below represent companies that I have been able to support with my designs – each brand with its own story and challenge.
– Vale Florea